Press conference of Keramika Modus in Zagreb
On September 9, 2010 a press conference was held by the company Keramike Modus announcing regional expansion in the surrounding markets.
The company Keramika Modus from Vojnić wants to position itself on the market as a regional leader in the production and sale of ceramic tiles, pointed out the company representatives at today's press conference in Zagreb.
The company is a part of the Samoborka group producing tiles in Vojnić, Orahovica and Rujevac. It employs 220 employees with a production capacity of 10 million square meters of tiles. Two or three months ago Keramika Modus rented the production facilities of ceramics industry Orahovica (KIO) in bankruptcy, set in motion the production and set off to conquer the market, particularly the domestic market, said the company Chairman Željko Radek.
KIO is currently working at a 60% capacity, but it is the company's aim to set to work the rest of the facilities. . Radek could not exactly say how much would be invested in KIO, but by the end of the year an amount of 50 million kunas is being planned and it is estimated that for the remaining investments in modernization and production increase 500 thousand to one million euros would be needed.
The sales strategy of the company, as said, is based on the demands of the market that is directed towards exportation and, therefore, more than 80 percent of the production is exported.